Conversion Optimization • 22/05/2026 The TikTok-to-Instagram Booking Funnel: How Short-Form Video Converts Hotel Guests
Customer Journey Mapping • 17/06/2026 The Case for Long-Form Hotel Storytelling in a Short-Attention-Span Market
Customer Journey Mapping • 12/06/2026 Building a Hotel UGC Engine: How to Incentivize Guest Content Without Losing Authenticity
Customer Journey Mapping • 03/08/2026 Beyond Blast Emails: Building Dynamic Guest Segments That Drive Hotel Revenue
Customer Journey Mapping • 17/08/2026 Fall Corporate Travel Surge: How Hotels Should Retool Digital Marketing for MICE Season Learn how hotels can optimize meta-search, paid media, content and AI-driven data strategies to capture high-value fall corporate travel and MICE demand, with concrete bid guidelines and a numeric case example.
Direct vs OTA Channels • 05/08/2026 The Owned Audience Advantage: Why Hotels Must Build Social Communities, Not Just Followings Why hotel groups must shift from follower counts to owned social communities that drive direct bookings, lower paid media costs and strengthen metasearch performance.
Customer Journey Mapping • 03/07/2026 Email Win-Back Campaigns for Hotels: Reactivating Dormant Guests With Data-Driven Triggers Learn how to build a high-performing hotel email win-back campaign strategy, from defining dormant guests and segmenting by value to timing, content, AI optimisation, and deliverability best practices.
Customer Journey Mapping • 03/06/2026 First-Party Data Playbook for Hotels: From Consent Collection to Personalized Campaigns Learn how hotels can turn metasearch clicks into loyal, high-value guests with a robust first-party data strategy, unified guest profiles, consent-based tracking, and privacy-safe attribution.
Customer Journey Mapping • 14/05/2026 Zero-Party Data in Hotel CRM: From Preference Surveys to Personalized Stays How zero party data hotel CRM personalization turns metasearch clicks into loyal guests, with real time triggers, PMS integration, and measurable revenue impact.
Traffic Acquisition Models • 04/05/2026 Pre-Summer Digital Marketing Checklist for Hotels: 12 Actions Before Peak Season A GM focused checklist for hotel summer marketing preparation across metasearch, price comparison, social, email and content to drive profitable direct bookings. by Isidore Rousseau-Magloire
