Traffic Acquisition Models • 19/05/2026 Beyond Free Stays: Building Paid Influencer Programs That Scale Hotel Content
Traffic Acquisition Models • 07/05/2026 CPC vs Commission: How Hotels Perform Six Months After Google's Bidding Shift
Traffic Acquisition Models • 08/05/2026 Why 1,000-Follower Creators Outperform Celebrity Hotel Endorsements
Traffic Acquisition Models • 14/03/2026 How commissionable rate strategies reshape meta search economics in hospitality
Traffic Acquisition Models • 20/07/2026 Google Extends AI-Powered Travel Ad Campaigns: What Changes for Hotel Advertisers Learn how unified Google Search campaigns for Travel hotels and AI Max are reshaping hotel, vacation rental and experience advertising, and how revenue managers can test, consolidate and govern campaigns without sacrificing direct booking profitability.
July 4th Weekend Revenue Playbook: Last-Minute Paid Search Tactics for US Hotels Traffic Acquisition Models • 01/07/2026 July 4th Weekend Revenue Playbook: Last-Minute Paid Search Tactics for US Hotels Actionable July 4th hotel paid search tactics for US properties: read demand signals, choose the right metasearch bidding model, optimize last‑minute mobile bids and coordinate creative to drive direct bookings over the holiday weekend.
Traffic Acquisition Models • 19/06/2026 Summer Rate Wars: How to Win Google Hotel Ads Auctions During Peak Season Without Bleeding Budget Learn how hotels can build a profitable Google Hotel Ads summer bidding strategy with tROAS, manual CPC, and smart budget pacing to beat OTA commission and protect direct bookings.
Traffic Acquisition Models • 05/06/2026 Performance Max Is Eating Hotel Campaigns: Should Revenue Managers Resist or Lean In? Learn how to structure Performance Max hotel advertising campaigns so they boost direct bookings without cannibalizing metasearch, with data-backed benchmarks and concrete setup examples.
Traffic Acquisition Models • 12/05/2026 Setting Up tROAS Bidding for Google Hotel Ads: a Revenue Manager's Guide Learn how to configure tROAS in Google Hotel Ads as a revenue-first framework, from data prerequisites and target setting to seasonality, diagnostics and when manual CPC still makes sense.
Traffic Acquisition Models • 04/05/2026 Pre-Summer Digital Marketing Checklist for Hotels: 12 Actions Before Peak Season A GM focused checklist for hotel summer marketing preparation across metasearch, price comparison, social, email and content to drive profitable direct bookings. by Isidore Rousseau-Magloire
Traffic Acquisition Models • 12/03/2026 How a hotel PPC company can transform metasearch performance and price discovery How a hotel PPC company can align metasearch, price comparison, and revenue strategy to grow direct bookings and maximize return on digital advertising spend. by Jasper Llewellyn
Traffic Acquisition Models • 09/03/2026 How a hotel PPC agency elevates metasearch, price comparison and direct booking performance How a hotel PPC agency can align metasearch, price comparison and digital marketing to grow profitable direct bookings for hotels and hospitality brands. by Isidore Rousseau-Magloire
Traffic Acquisition Models • 18/02/2026 Hotel search engine marketing strategies for profitable metasearch and price comparison performance In depth guide to hotel search engine marketing for metasearch, price comparison and direct bookings, tailored to digital leaders and revenue managers. by Amara Chambers
Traffic Acquisition Models • 17/02/2026 PPC for hotels as a strategic lever in metasearch and price comparison ecosystems How PPC for hotels can be orchestrated across metasearch, price comparison, and search to drive profitable direct bookings and outsmart OTA competition. by Jasper Llewellyn
